Subliminal Type Messages

Found on flickr

Made with Fontstruct

I know I'm a little off with my type loving, but i will do better.

I would love some comments on my recent Fontstruct creations

Blocks:


Quad:


Quad Light:


Old School:

Optima | Hermann Zapf

Designed by Harmann Zapf in the mid 1950's in Germany. Optima is classified as a "Sans-Serif" but it has a slight smelling near thr terminals of easch character giving it a slight serif feel. The italic form is more an oblique then an italic. The capital letters seem based on traditional Roman models, just like many serif faces.

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McCain’s Optimum Look



Can a typeface truly represent a presidential candidate? It depends on the typeface and the candidate. John McCain’s printed material relies on Optima, a modernistic sans serif designed by the German type designer Hermann Zapf in 1958 that was popular among book and magazine designers during the 1970s.


"Optima is one of the worst pre-computer typefaces ever designed. It was created to satisfy everybody’s needs. A straightforward, no-nonsense, no-embellishment face, it comes in regular and bold but little character can be found in either weight.

Optima is not inappropriate for use by Senator McCain." -Seymour Chwast


"The moment of typographic truth will come when Senator McCain picks a vice presidential running mate and two names have to be combined on banners and bumper stickers. By choosing Optima, a rather distinctive typeface, he may have seriously limited his options.

I set the possible names in a bold weight of Optima caps and certain things became clear. HUCKABEE looks awkward in Optima, and ROMNEY is afflicted with the same difficult ‘EY’ combination that has plagued the current vice presidency. Perhaps because Optima is a German typeface, the word SCHWARZENEGGER looks predictably good.

Although it’s German, Optima took its inspiration from Quattrocento inscriptional lettering in the cathedrals of Florence and Siena, which may explain why GIULIANI looks so simpatico. In the end, however, my research suggests that the optimal running mate — so long as you don’t have to typeset her first name — is RICE." Matthew Carter

Fontstruct | by FontFont

online font creation tool. fun to play with.

seems online design creation is the new thing. Photoshop express

Archer | Hoefler and Frere-Jones

Archer, The colorful Slab Serif
Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.

Just kinda looking around typography.com and saw their new face archer. It was designed for Marth Stewart Living. Since for a magazine, they had many design problems to face, like body copy, headlines, small caps, lists, charts, numbers etc etc. there are Ball terminals on the lowercase. There are similarities to a typewriter face, but more geometric.

Anorexic type... Archer features a thinner then extra light, thinner then thin weight, called Hairline. its really nice, i love the dots/ball serifs at this weigh. I feel like a headline or paragrpah at hairline will be really interesting, connect-the-dots-looking.

Take a look at the serif on the lowercase a. Itallics are real nice too.

check it out >

sorry for the slowdown

I haven't had much time to update lately with work and freelancing.

i promise more updates are coming soon.

~Adam

FF Meta | Eric Spiekermann

The mets family features a serif and a sans serif, officially called ff meta sans and ff meta serif. The sans was designed by Spiekerman in the 90's. Meta is a very popular and well known sans serif face, small intricate make it a very interesting face.

After much love for the sans, he attempted the serif.

3 years and help from Christian Schwartz and Kris Sowersby he accomplished the goal of a serif counterpart.

The 2 are made to compliment each other. One could easily use the 2 face at the same size in the same line without problem.

This write up is really half assed and not giving meta the praise it truly deserves.

Meta
Serif and sans
characteristics: